If we were all to redirect a mere 5% of the billions of dollars that we already spend each year on gifts, there would be enough to eliminate extreme poverty in about 15 years.
UEnd:Poverty. Gift different.
Catching Elephant is a theme by Andy Taylor
I’ve never kept a New Year’s resolution for the entire year. There, I said. They usually last the first two weeks of January. I make a “commitment” to run every day. I “promise” I will finally master that song on the guitar. But I don’t. Feel the same? Still bummed about those 10 pounds you didn’t lose? Or the trip you didn’t take?

Let’s make a different choice for 2012.
This holiday season we introduced the idea of gifting differently. We provided the ability to give the gift of giving through a UEnd gift card. Did you pick one up?
My family got them in their stocking stuffers! Family members who had never heard of UEnd were thrilled to hop on the ol’ internet and check out the website! It was my favourite gift I gave this year.
So with that warm, gooey feeling that made my heart grow three sizes this holiday, my resolution (a manageable one!) is to keep that feeling alive. Why does giving have to end there? We North Americans love our holidays, birthdays, weddings and so forth. So let’s keep gifting different year round!
And why do we have to treat other people? Buy yourself the gift of giving. Sign up for U:Powered or give directly to a project of your choosing.
Let’s not pick resolutions that will bring us down. Let’s pick ourselves up and end poverty while we’re at it.
